Businesses often focus their efforts on acquiring new leads in the fast-paced world of digital marketing to expand their customer base. However, a shift in mindset is occurring as marketing professionals recognise the immense value of prioritising customer retention over constant lead acquisition. Why? Because clients are more likely to stay longer, refer others, and become brand advocates when they feel genuinely understood by a business. In this article, we'll explore the importance of prioritising retention, examine the benefits it brings, and highlight how optimising marketing technology, such as a Customer Relationship Management (CRM) system, can help businesses achieve long-term growth by building strong customer connections.

In today's digital landscape, where online visibility plays a vital role in the success of businesses, marketers are constantly seeking effective strategies to drive targeted traffic to their clients' websites. One such powerful technique is keyword research. Understanding the significance of keywords and how they impact organic search results can help marketers optimise their campaigns and attract the right audience. In this article, we will delve into the importance of keyword research and provide insights on how to conduct it effectively, enabling marketers to unlock the potential of targeted traffic.

Staying on top of the competition is essential in the quickly evolving world of digital marketing. One concept that has gained enormous traction in recent years is "social commerce." This essay aims to define social commerce and explain why it is important for marketers and why it is expanding swiftly. Come along as we investigate this new trend and how it might affect marketing in the future.

In the realm of marketing, staying informed about the latest technological advancements is crucial for success. Two terms that often surface in discussions are "Large Language Models (LLMs)" and "Artificial Intelligence (AI)". While they are interconnected, understanding the difference between the two is essential to leverage their potential for future marketing strategies. In this article, we will demystify the disparity between LLMs and AI, highlighting their significance and why marketers should pay attention to these game-changing technologies.‍

In today's rapidly evolving technological landscape, marketers are always on the lookout for innovative tools and strategies to gain a competitive edge. Enter Generative AI Search, a groundbreaking development spearheaded by Google that promises to revolutionise the world of marketing. This powerful tool holds immense potential to transform how marketers understand their target audience, craft captivating content, and deliver personalised experiences. Let's dive into why Generative AI Search is a game-changer for marketers and how it opens up a world of exciting possibilities.‍

In 2023, the tourism sector sails into novel territories, and digital platforms play a pivotal role in navigating these waters. The article presents seven transformative strategies for the industry. In conclusion, 2023's tourism outlook is about creating genuine, memorable experiences. 3WH portrays itself as not just a digital marketer but a visionary in crafting these future narratives.

Google has unveiled its new Search Generative Experience (SGE), a search engine powered by AI that provides more visual, snackable, personal, and human answers to search queries. The new search engine displays an AI-generated answer above the search results listing, with clearly labeled citations to the websites that were used to generate the answer. Users can click on these sites for further information, follow up with additional questions, or click on the toggle button to dive deeper into the topic.‍

Venture into the realm of unconventional business strategies with 3WH, designed to not just weather, but conquer economic downturns. From the transformative potential of Virtual Reality showrooms and AI-driven price adjustments to the community-building prowess of time-banking services, we've mapped out 15 ingenious solutions tailored for these challenging times. The key? Adaptation, resilience, and a sprinkle of creativity. Embrace the storm, evolve with it, and let's redefine the future of business resilience together. Ready to turn challenges into opportunities? Let's embark on this transformative journey.

Read on for how to add a user to Microsoft Advertising (formerly Bing Ads)

In today's fast-paced digital world, marketing has evolved significantly. Businesses are continually looking for novel ways to engage with their target audience due to the rapid evolution of technology. Among the latest technological breakthroughs, Large Language Models (LLMs) have emerged as a game-changer in the realm of marketing. These intelligent systems, such as GPT-4, Llama, and Gato Bloom, offer unprecedented capabilities, revolutionising the way marketers engage and communicate with their customers. In this article, we will explore the significance of LLMs for the future of marketing and provide insights on when to choose one over the other.

Read on to learn how to add a user to Google Tag Manager

Welcome aboard, travel industry aficionados! Dive deep into the intricate maze of TripAdvisor reviews with 3WH. From harnessing the power of AI and unexpected moments to skilfully navigating negative feedback, we unveil nine transformative strategies crafted for the modern travel business. Remember, reviews are not just feedback; they're opportunities. With each review, be it praise or critique, lies a chance to elevate your brand, foster trust, and create memorable experiences. Ready to make TripAdvisor your ally? Let's journey through the world of reviews and set your brand on the path to excellence. Join us, as we redefine the review game.

Keeping up with trends is crucial for businesses expecting to prosper in the rapidly evolving digital industry. With Bing's recent AI-powered search advancements, companies should consider including Bing paid search in their digital marketing strategy. In this comprehensive article, we will explore the reasons behind Bing's rise and the business outcomes for Microsoft and Google, demonstrating why it's time for businesses to give Bing paid search a chance.

Follow these steps to add a user to your Google Analytics account

At 3WH, we understand the significance of Google reviews when it comes to enhancing your online presence and achieving better search engine rankings. In today's competitive digital landscape, positive customer feedback plays a crucial role in building trust, establishing credibility, and boosting your website's visibility. In this post, we'll examine the importance of Google reviews for SEO and how they can elevate your website above other sites in search engine results.

Follow these steps to add a user to your Google Ads account

You likely spend a lot of time considering how to make your website more user-friendly as a website owner. One way to do this is by using heat maps for user behaviour analysis. Heat maps are a visual representation of where users click, scroll, and spend time on your website. By analysing heat maps, you can gain insights into how users interact with your website and identify areas for improvement. In this article, we'll show you how to use heat maps for user behaviour analysis.

Do you have trouble turning website visitors into paying customers? Do you want to boost your website's conversion rates and user experience? If this is the case, A/B testing might be the answer you've been waiting for. We'll provide you an introduction to A/B testing for conversion optimisation in this article.

The purpose of this article is to describe UTM parameters and how Google Analytics uses them to track the effectiveness of digital marketing initiatives. Campaign Source, Campaign Medium, Campaign Name, Campaign Term (optional), and Campaign Content make up the five components of UTM parameters (optional). Google Analytics reads the UTM parameters when a user clicks on a URL that has them and assigns the traffic to the proper source, medium, campaign, and content. As a result, campaign performance can be accurately tracked, user behaviour can be better understood, and ROI may be increased. It's crucial to name UTM parameters consistently in order to keep data structured and simple to analyse.

The blog article provides a summary of the steps involved in gaining access to various online platforms and tools that businesses may use. Step one involves obtaining permission from a client to access their social media accounts, while step two requires contacting the marketing or IT department of a company to gain access to their email marketing or CRM system. Step three involves contacting the website or analytics platform manager to gain access to tools like Google Analytics. For step four, one needs to contact the individual or group responsible for administering a company's ad accounts on sites such as Facebook or Google Ads. Finally, step five involves reaching out to the web development or IT department to obtain permission to edit or modify a company's website. In some cases, training or certification may be required before gaining access to these platforms.

Despite its reputation as a buzzword, content marketing is actually an overlooked gem of digital marketing. In this controversial but positive blog post, we'll explore why content marketing is a powerful strategy that businesses should consider in their marketing mix.

Are you feeling overwhelmed by the concept of SEO? Don't worry; we have put together a thorough explanation of Search Engine Optimisation's fundamentals that will be provided to you in this ultimate guide. It may seem like a lot in the beginning but you'll learn how SEO operates and how to use it with the help of clear explanations and practical advice. This tutorial will give you the fundamental information you need to start out in the field of digital marketing, from comprehending the significance of keywords to developing pertinent content!

The ascent of Artificial Intelligence (AI) in marketing, championed by leading technologies like OpenAI's GPT-3, IBM Watson, DALL-E 2, and Jasper AI, has sparked a vital conversation about the future role of marketers as we progress beyond 2023. Will AI replace human marketers, or does the future hold a different story?

As we enter the year 2023, marketers are facing new challenges and opportunities in a rapidly evolving digital landscape. The Covid-19 pandemic has accelerated the shift towards digital marketing and AI, and marketers need to stay up to date with the latest trends to succeed in this new era.

Attribution modelling is a crucial yet often overlooked aspect of marketing that involves assigning credit to different touchpoints along the customer journey for a specific conversion. It can seem like a dry and tedious process but can be fun and rewarding once you really understand the benefits and see the results. By implementing various types of attribution models, marketers can effectively measure the impact of their marketing efforts. In fact, it is even possible to use multiple attribution models simultaneously, providing a more comprehensive understanding of campaign performance.

The 25th of May 2018 was a big day for the internet. Most end users probably just noticed an increase in inbox traffic and pop-ups, with requests to opt-in or accept new cookies.

If you’ve ever wondered what structured data is, and how it applies to SEO, you’ve come to the right place. Structured data is becoming more and more a focus for SEOs, because it can significantly improve the way your website reacts with search engines. Or, more specifically, how search engines find, sort and display your website in search results.

Crafting a comprehensive and successful marketing budget for your SaaS business demands significant time and effort, regardless of its size. Each company in the SaaS industry follows a unique approach to budgeting, resulting in diverse figures. The abundance of online resources offering various calculations further adds complexity to the task. 3WH supports your foray into revitalising your SaaS Marketing budget by delving into the challenging process of creating a customised budget that complements your brand, sector, and—most crucially—your target audience.

Welcome to the realm of B2B marketing, where complexities abound, and precision moves are key to standing out in the crowd. In this post, we delve into the LinkedIn Ads for Software as a Service (SaaS) companies' untapped potential, exposing the secrets that will transform your B2B marketing endeavours.

At 3WH, we understand the significance of a well-structured and efficient sales pipeline for a SaaS (Software as a Service) business. In today's competitive digital landscape, having a robust sales pipeline is crucial for driving revenue growth and ensuring sustainable success. We will delve into the nuances of creating a sales funnel that may take your SaaS company to new heights, giving you the edge over your rivals and grabbing the attention of your target market.

In the vast domain of travel and tourism, it's not just about offering trips, but crafting unforgettable journeys. The article suggests that the essence of attracting travellers lies in humanising travel experiences, focusing on personal tales such as the local grandmother's pasta in Venice or a transformative hike in Nepal. Authenticity is paramount, with a push towards highlighting the lesser-known treasures and using platforms like Instagram and TikTok for candid showcases. It underscores the importance of personalising travel offerings using data analytics and AI, ensuring every trip feels tailored. A responsible brand ethos encompassing sustainability, eco-friendly practices, and community upliftment is highlighted as a modern necessity. The blend of technological convenience with the irreplaceable warmth of human touch in customer interactions is emphasised. Agencies are encouraged to empower travellers through webinars, blogs, and podcasts, fostering trust. The article also touches upon leveraging the Fear Of Missing Out (FOMO) to spotlight exclusive experiences and the importance of cultivating a sense of community among travellers. In wrapping up, the piece reiterates the significance of a genuine, human-centric approach, with the belief that it's about creating memories one journey at a time.

Dive into the dynamic world of travel with 3WH, where we shed light on the art of standing out amidst a sea of travel agencies. From embracing raw authenticity to harnessing the undeniable pull of FOMO, we unravel eight unique strategies tailored to make your agency the top pick. The travel market might be saturated, but with a touch of wit, genuine storytelling, and a dash of cheekiness, you can captivate prospects and transform them into loyal clients. So, are you ready to steer away from the mundane and embark on a journey of distinctiveness? Let's redefine the travel game together!

At 3WH, we are dedicated to empowering marketers with cutting-edge strategies and insights to accelerate their growth in the highly competitive landscape of Software as a Service (SaaS). In this comprehensive article, we delve into the critical aspect of SaaS pipeline generation, exploring innovative techniques and proven methodologies that can help businesses outrank their competitors in Google and drive sustainable growth. Get ready to unlock the full potential of your SaaS business!

In the ever-evolving digital world, having a strong online presence is crucial for SaaS businesses aiming for significant growth. The blog introduces 3WH, a digital marketing agency that acts as an extension of your SaaS team. The post delves into key strategies and metrics essential for success, such as understanding core metrics like Customer Acquisition Cost and Churn Rate, the importance of strategic content marketing, engaging users across multiple channels, and ensuring a top-notch user experience. Emphasis is also laid on the significance of partnerships, regular product upgrades, transparent pricing, and staying updated with the changing digital landscape. With 3WH's tailored strategies and expertise, SaaS businesses are equipped to not only navigate the digital realm but to truly excel. In essence, 3WH positions businesses to not just shine in the crowded SaaS universe but to stand out brilliantly

Embark on a refreshing exploration of the confluence between the solemn world of funeral services and the dynamic realm of digital marketing. In this deep dive, we elucidate how a blend of sensitivity and strategy can transform the online presence of funeral homes. From the genuine embrace of 'Sensitivity SEO' to crafting heartfelt narratives on social media, we spotlight ten game-changing techniques. These strategies are not just about reaching your audience but connecting with them, offering solace during trying times, and standing out as a beacon of empathy and professionalism in a digital age. Ready to illuminate your funeral home's online journey with compassion and innovation? Let's set the path together.

In the competitive realm of SaaS (Software as a Service) marketing, content is the kingpin that drives success. As the demand for captivating and informative content continues to soar, the role of a SaaS content marketer has become increasingly vital. However, what sets apart an amazing SaaS content marketer from the rest?

Welcome to the Wild Wild West of social media marketing, where the landscape can often feel overwhelming and uncertain. With numerous platforms vying for your attention and experts sharing their insights, it's easy to get lost in the chaos. However, amidst the noise, there's a hidden gem waiting to be discovered—LinkedIn. In this article, we'll uncover the untapped potential of LinkedIn as a powerful and underrated social media platform for SaaS marketers

Welcome to a candid exploration of the challenges and solutions in funeral home marketing budgets. With the rising costs of digital marketing, it's pivotal to ensure that every penny spent yields a return. This article delves into classic pitfalls like mistargeting audiences, a lack of digital identity, and the dangers of ignoring crucial metrics. But fear not, as we also shine a light on innovative solutions. Data analytics, content marketing, and chatbots emerge as saviours to plug budget drains. We further discuss the wonders of marketing automation, the precision of AI-driven customer segmentation, and the adventurous realm of 'burstiness'. In essence, it's a call to action for funeral homes to adopt a tailored and dynamic approach, ensuring that their marketing budget is an investment, not an expense. Ready to make every penny count? Dive in with 3WH and embark on a journey from wastefulness to impactful marketing.

Welcome to our in-depth guide on unlocking success in SaaS marketing. We at 3WH are dedicated to creating and sharing knowledge with fellow marketers. Together, we'll go on a fascinating journey through the nuances of SaaS marketing in this post. Prepare to go deeply into the realm of SaaS marketing as we share insightful knowledge, advice, and tactics to help you outperform your rivals and achieve great outcomes.‍

Welcome to our comprehensive guide on SaaS marketing strategies designed to empower growth-oriented businesses in the competitive digital landscape of 2023 and beyond. We at 3WH will go deeply into the nuances of software-as-a-service (SaaS) marketing, arming you with cutting-edge strategies to outrank your rivals and succeed in the rapidly developing digital space. Our expert insights and technical expertise will unlock the potential for unparalleled success in your SaaS marketing campaigns, focusing on key areas that can't be ignored in the coming years.

In today's fiercely competitive digital landscape, Software as a Service (SaaS) businesses are constantly seeking effective strategies to enhance their online presence and achieve growth targets. As a leading provider of SaaS marketing insights, we deeply understand the significance of optimising key metrics to attain sustainable success. In this comprehensive guide, we will delve into the realm of SaaS marketing metrics, offering invaluable insights and practical tips to help you outrank your competitors and elevate your online visibility.

Navigating the sombre realm of funeral services, 3WH introduces the ground-breaking concept of 'concierge aftercare'. Moving beyond traditional expectations, we delve into a compassionate, tailored approach that puts the grieving families at the forefront. From breaking age-old taboos and crafting emotional experiences to forging invaluable partnerships and embracing digital advancements, we spotlight seven pivotal aspects that can truly set your funeral home apart. In a time of loss and heartbreak, offering this nuanced, supportive touch can make all the difference. Ready to revolutionise the funeral industry? Join us in this journey of empathy, innovation, and genuine care.

Marketing is no walk in the park—it's a tough nut to crack. Whether you're promoting a constantly evolving product or targeting a niche audience, finding the right strategy can be a real challenge. Over the years, we've seen countless marketing approaches claiming to be bigger and better than the rest. B2B SaaS (Software-as-a-Service) marketing, however, has become increasingly popular and is creating waves in the market. Not only is SaaS marketing demanding, but it also stands apart from all other marketing strategies out there where innovative ideas merge with a customer-centric approach to redefine triumph in the contemporary digital landscape. In this comprehensive article, we will delve into the unique aspects that set SaaS marketing apart from traditional marketing approaches. Prepare to embark on a journey where your greatest asset is your information, your customers become long-term partners, the emphasis shifts from selling a product to offering a service, and the ultimate goal is for your SaaS to sell itself.

Dive into the world of online preneed sales funnels tailored specifically for funeral homes. This article is a masterclass on creating a sales funnel that seamlessly blends technical proficiency with emotional sensitivity. Starting with awareness, potential customers are gently educated on the importance of preplanning. As we move to interest, interactive tools and email marketing nurture and guide them further. The decision phase brings strategic partnerships and immersive virtual experiences to the fore, ensuring your services stand out. Once a choice is made, the action phase ensures a swift and simple purchasing process. This guide also delves into advanced strategies such as machine learning for personalisation, behavioural email targeting, and predictive analytics. With the fusion of technology and compassion at its core, this piece is a must-read for funeral homes aiming to elevate their digital strategy. Join us at 3WH in redefining the preneed sales experience.

Delve into the fascinating crossroads where funeral services meet modern marketing with 3WH. From the tangible charm of nostalgia marketing to the futuristic allure of VR memorial services, we spotlight seven innovative strategies to genuinely resonate with your audience in today's digital age. With a perfect blend of tradition and innovation, you can transform perceptions and offer solace in unique, impactful ways. Ready to embark on a journey of empathetic marketing that speaks volumes? Let's redefine the narrative of funeral home services, blending compassion with cutting-edge innovation. Join us, and let's craft meaningful connections together.

Harnessing the power of Google Ads can help your Software as a Service (SaaS) company experience outstanding success in the dynamic world of digital marketing. As a highly proficient SEO and copywriter, we are here to guide you through the intricate nuances of Google Ads, equipping you with the knowledge and strategies needed to outrank your competitors and seize the attention of your target audience. So, buckle up and get ready to embark on a journey towards unparalleled success in the realm of Google Ads for SaaS!

Dive into a comprehensive exploration of the travel marketing landscape in 2023 with 3WH. From the immersive allure of Virtual Reality to the nostalgic tug of retro campaigns, we dissect seven transformative strategies to elevate your brand. As digital and tactile worlds intertwine, chatbots blend with print and TikTok commands attention, we unveil the optimal blend for the industry. Remember, a successful marketing mix is as dynamic as the world it caters to. So, gear up, embrace change, and let's pioneer the future of travel marketing together. Onwards, visionaries of the digital era!

At 3WH, we are aware of how critical it is for SaaS companies to make the most of the potential of social media platforms to enhance brand awareness and drive growth. In today's digital landscape, one platform that stands out as a vibrant hub of creativity, entertainment, and audience engagement is TikTok. In this article, we delve into the realm of TikTok marketing for SaaS companies and explore how this platform can significantly improve your growth trajectory.

Dive into a fresh perspective on funeral home digital marketing that goes beyond the conventional. This article explores five innovative strategies that combine technology with heartfelt emotion. From crafting emotionally intelligent newsletters that feel like comforting chats, to leveraging advanced AI for deeply personalised follow-ups during sensitive times. We delve into the creation of an online community sanctuary for shared memories and healing, use geo-fencing for thoughtful seasonal check-ins, and introduce the touching concept of Social Media Memory Jars. At the heart of these techniques lies the aim to foster lasting, meaningful relationships, turning marketing into a soulful experience. Join us at 3WH as we journey towards making digital marketing for funeral homes more human and impactful. Cheers to a future where challenges become opportunities!

Emerging from the pandemic shadows, the travel sector witnesses a seismic shift, with 3WH pioneering novel approaches to engage customers. The article dives deep into the digital renaissance of travel, from AR-led city tours to AI-orchestrated itineraries and blockchain-backed bookings. It spotlights the fusion of work and wanderlust, advocating for experiences like workations in picturesque locales. In this new era, trust takes the limelight, necessitating unparalleled transparency in travel procedures. As traditional influencers' impact wanes, genuine tales from real people become the gold standard. The allure of international journeys gives way to the charm of local hidden treasures. Sustainability in travel isn't just a trend but an imperative, ushering in genuine eco-initiatives. The narrative concludes with the industry's shift towards curating holistic experiences, crafting memories rather than mere transactions. In summary, 3WH is not just adapting but reshaping the travel narrative for this transformed world.

Welcome to our comprehensive guide on building an effective SaaS marketing team structure. We at 3WH are dedicated to sharing knowledge with our audiences. We will go further into the complexities of SaaS marketing team structures in this post, giving you invaluable insights, in-depth research, and practical techniques to outperform your rivals and achieve unmatched success. Let's embark on this exciting journey together!