Paid Social

Empowering Brands, Engaging Audiences: Tailored Paid Social Strategies for Measurable Impact

WHO: Pixel Sphere Marketing - Your Paid Social Experts

At Pixel Sphere Marketing, we're not fans of a cookie-cutter approach when it comes to social media investments. We believe in drilling down to understand the intricacies of your business, and crafting a bespoke strategy that sets you apart from the competition. Gone are the days of slapping pretty pictures with catchy captions. We take an innovative and human-centric approach, blending creative storytelling with data-driven insights to create a social media presence that resonates with your target audience. In the always changing world of social media, it is our mission to assist you in creating buzz, starting discussions, and getting tangible results.

We are a team of paid social experts dedicated to helping businesses maximise the value of their social media investments. To help you manage the complexities of LinkedIn, Facebook, Twitter, Instagram, TikTok and more while ensuring that your campaigns are targeted, optimised, and catered to your particular business objectives, it is our mission to provide you with the knowledge, techniques, and resources you need. Our goal is to create bespoke campaign plans that deliver exceptional results across all budget levels

WHAT: Maximising Return on Paid Social Advertising

Paid social advertising goes beyond simply placing attractive images alongside appealing text. We go above and above to make sure that every tool we have available is utilised to the best extent possible for our clients. From in-interface conversion tracking and optimization to the creation and maintenance of advanced custom audiences, we strive to extract the most value from every social media platform. We recognise that social media options extend far beyond Facebook, Instagram, and LinkedIn, and we leverage the breadth of available options to create effective and efficient campaigns.

WHEN: Expertise and Experience for Deeper, Efficient Campaigns

Our team brings a wealth of expertise and experience to managing the complexities of social media advertising. While it may appear simple on the surface, paid social quickly demands a deep understanding of targeting, presentation, and integration options. We have the knowledge and skills to effectively navigate these intricacies and create campaigns that drive meaningful results. Whether it's audience construction, advertising formats, or implementing a full-funnel approach, our team is well-versed in the strategies and tactics that deliver success.

WHERE: Social Media Platforms Beyond the Norm

While Facebook, Instagram, and LinkedIn are popular social media platforms, we understand that the landscape is much broader. We explore a wide range of social media platforms and networks to identify the best opportunities for reaching your target audience. By expanding our reach and considering platforms beyond the norm, we can uncover new avenues for engaging with your customers and driving conversions.

WHY: Extracting Maximum Value and Tailored Messaging

Our focus is on extracting the maximum value from your paid social campaigns. We employ audience construction techniques to target users with existing affinities for your website or products, including actively targeting engaged site visitors, cart drop-offs, and more through the creation of site-derived audience lists. By uploading email lists of existing customers, we can exclude them from ads, cross-sell other products, and target "lookalike" users who exhibit similar behaviours. We also understand the importance of utilising the right advertising formats to engage your audience effectively. From lead forms to alternative ad formats, we tailor our approach to maximise engagement and streamline the user experience.

HOW: A Full Funnel Approach to Paid Social

Paid social offers a unique opportunity to attract users at all stages of the customer journey. We adopt a full-funnel approach, allowing us to tailor our messaging to users based on their current purchasing intent. We introduce your brand to relevant users through video on Instagram, serve customized ads to users who have visited your site and browsed specific products, and reconnect with previous purchasers during sale periods. By strategically targeting users at each stage of the funnel, we ensure that your paid social campaigns are driving meaningful results and supporting your business goals.

At Pixel Sphere Marketing, we combine our innovative methodologies, deep expertise, and dedication to delivering exceptional results to help you maximise the potential of your paid social advertising. Partner with us to unlock the true power of social media and take your campaigns to new heights of success.

Hear from our clients

Working with Pixel Sphere Marketing on our advertising campaigns was highly beneficial. Their expertise in strategic account reconfiguration and targeted ad enablement improved our lead generation metrics, making our campaigns more efficient and effective. We managed to greatly reduce total account spend while still reaching our target audiences.
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Andrea Hey
Social Media Marketing Manager
Khoros

Transform Your Social Impact. Engage with Us Today

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